Adam is a lifelong entrepreneur and Atlanta Native. After stints as a touring musician, bartender, server, and teacher, Adam founded direct-sales company DMC Atlanta in 2003. He is a whiskey and food snob who loves his family, dogs, and live music. He is also a proud “Headblade” proponent.
Adam fell deeply into the rabbit hole of collecting rare whiskey in 2013 after discovering that bourbon is gluten free (yup, he's one of those guys). Adam's first bourbon experience was his father handing him a glass of Booker's with a smile saying, "this will change your personality." From that moment, Adam sought to find the best of the best.
In 2016, Adam partnered with a group of friends to form the Shortbarrel barrel picking group. Between 2016 and 2020, the group selected over 350 barrels of spirits.
Shortbarrel developed a reputation for selecting only the best single barrels, and, as the reputation grew, so did demand for Shortbarrel picks. This inspired Patrick, Clinton, and Adam to seek out great whiskey for the Shortbarrel brand - where we don't distill, but we only put our name on things that we love to drink.
Fun Fact on Adam: He is one of the top rasing donors for Movember every year!
Patrick Lemmond is a Dallas, TX native, husband, and father of two who currently lives in Dunwoody, GA. Patrick started his professional career in public accounting, traveling for 6 years of his life officing in Dallas, Little Rock, New York, Austin, and Atlanta.
He finally traded his life on the road for a nice corner office, a confusingly long banking title, and the world of derivative accounting and finance. After 4 more years of accounting, Patrick finally realized he hates accountants and left his life of numbers and introverts for the high stakes life of entrepreneurship and not receiving a paycheck for his labor.
Patrick is known for his love of his family, baseball, bourbon, and trying to break 100 on the golf course.
Fun Fact on Patrick: Was a D1 college pitcher.
Hustle - Always Hustling. Clinton left corporate America behind in late 2018 and took a chance on starting his own marketing company. An Ohio native, Clinton moved to ATL in 2013. He escaped the snowy north and traded it for the hot summers of the south.
Clinton got his start collecting bourbon in 2014 when his now-wife Amber, thought a bottle of Willett looked "cool" on a trip to Costco. She had no idea what was about to happen. Luckily, she shares the same taste for bourbon and they are still happily married!
Clinton's passion for bourbon extends well beyond this collection at home. You can find him out in stores and bars talking about all things whiskey. Clinton's favorite bourbon when not drinking Shortbarrel is Old Weller Antique.
Fun Fact on Clinton: He is a published Brawn (Big and Tall) Model.
We get asked a lot about things so how about a "short" Shortbarrel FAQ!
Who is Shortbarrel? Adam Dorfman, Patrick Lemmond and Clinton Dugan
When was the barrel picking group started? Early 2016 - We have picked over 350+ different barrels to date of different spirits.
When did it become a brand? July 12th, 2020
Does Shortbarrel have anything to do with Jax? No, we are completely separate companies. We got our start as a picking group for Jax out of a love for spirits. We wouldn't be a company without the support of Jax and its customers.
Are you still picking barrels for Jax? We are, in fact, picking gives us great market research to what's going on in the market. At the end of the day, we still love bourbon, whether it's ours or someones else's.
Do you have investors? Nope, the company has 3 very overworked and underpaid founders.
Why start a bourbon company? It wasn't easy, in fact, it's very hard to launch a brand in the state of GA. Took us 10 months from idea to on shelf.
Adam, Patrick and Clinton have full-time jobs. Adam works in direct consumer sales, Patrick works in finance and Clinton works in marketing. Our backgrounds give us an opportunity to run Shortbarrel very effectively.
What's the goal of Shortbarrel? We're not going to come up with any kind of bullshit story about our grand Pappy's recipe that we found in somebody's basement. We're not going to lie. We're going to go out and keep doing what we've been doing for the last 6 years. We're going to taste stuff and if we love it, we're going to put our name on it and get to you for a fair price!
What's our favorite thing about this industry? Simply put, the bourbon community. There is so much passion for good brown water, it's amazing to see how random strangers will bond around it. We wouldn't be here without this community!
What's on the horizon? Barrel Experiments, Rye and great bourbon.